Aeiro

The branding for AEIRO, a home air purification technology brand, is deeply inspired by the themes of clarity, wellness, and safety. The wave-like curves integrated into the logo symbolize the three-part purification technology. The color palette evokes calmness and trust, using soft greens, blues, and earthy tones to suggest clean, fresh air, while the typography is minimalistic, modern, and approachable. The mood board further complements this vision with serene imagery of nature and family life, linking the product to the personal experience of safety, health, and comfort within the home.