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Arcana Den
Client
Arcana Den
Date
March 2023
Project type
Brand Identity, Creative Direction, Web Design
The branding for Arcana Den, a creative wellness studio in Los Angeles, is deeply inspired by a blend of retro aesthetics and modern bohemian luxury. The warm, earthy color palette—anchored in rich browns, soft terracottas, and muted purples—evokes a cozy, intimate space that invites relaxation and introspection. Disco balls, textured fabrics, and pampas grass infuse a playful, eclectic vibe, nodding to both the vintage and mystical influences that define the studio's ambiance.
The use of bold, curvaceous typography complements the soft, rounded shapes of the furniture and decor, creating a harmonious balance between boldness and comfort. The brand design conjures an atmosphere reminiscent of 1970s dens, where creativity and community flourish, but with a modern twist suited for the wellness-seeking, mindful Angeleno.
Arcana Den’s identity speaks to those looking for a sanctuary that nurtures creativity, spiritual growth, and self-care, while still capturing the vibrancy and dynamism of LA’s cultural landscape. The lighting and materials used in the studio space mirror the sense of calm and mystery the brand seeks to offer, inviting guests into a retreat for body, mind, and spirit.
