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Cause & Connect
Client
Cause & Connect
Date
August 2024
Project type
Brand Identity
The branding for *Cause & Connect* draws its inspiration from grassroots movements, embodying the spirit of activism and community engagement. The visual identity captures the human-centric nature of fundraising efforts that prioritize authentic connections between causes and supporters. By integrating photojournalistic imagery with collage-style compositions, the design highlights the raw energy and diversity of social movements. The use of bold typography, vintage-inspired aesthetics, and vibrant, textured colors creates a sense of empowerment and urgency, reflecting the passion of people rallying behind meaningful causes. The blend of nostalgic elements and modern design choices speaks to the timeless yet evolving nature of grassroots activism.
This branding aims to not only connect people with causes but also evoke a sense of collective action, showing that every contribution is part of a larger movement toward change.