Purposeful Time Off

Purposeful Time Off is an organization that cultivates meaningful, rejuvenating experiences for hospitality workers—offering an alternative to the typical alcohol-centric gatherings. The design pulls from the warmth and joy of outdoor adventures, encouraging a reconnection with nature and a return to simple pleasures.

With bold, retro typography and a nostalgic color palette, the visuals evoke a sense of freedom and playfulness, inviting workers to engage in community events that focus on wellness, personal growth, and authentic connection. Earthy tones mixed with vibrant accents symbolize the balance between grounding oneself and embracing new, fulfilling experiences.

This branding reflects the core mission of Purposeful Time Off: to provide spaces for hospitality workers to unwind, explore, and recharge in positive, supportive environments that don't revolve around drinking.