content lab immersion
From resisting visibility to posting twice a week, with a content system you trust and can run on your own.
AN 8-WEEK IMMERSION FOR SENSITIVE, CREATIVE SOULS READY TO BUILD A PERSONAL BRAND
maybe this sounds familiar
It's not that you don't have anything to say, you are just missing the safety and the system to share your gifts.
a different way to look at it
Posting isn't self-indulgent. Sharing what a younger you would have needed helps someone right now.
The "content creation is cringe" narrative quietly discourages a field dominated by women. You don't have to buy into it.
You don't need to be a natural on camera. You can start with b-roll and work your way up to talking head.
Somebody out there is searching for exactly what you have to say.
introducing
You'll learn the exact process my studio uses for paying clients: strategy, pillars, monthly content plans, filming, editing and posting. And you'll leave able to run it yourself.
It's built for sensitive creatives. A gentle progression from least to most exposed, no dependence on trends, and a real human (me) checking your work several times a week.
the 8-week journey
Each week: 5–10 minute lessons plus a 1-hour live call.
Working through resistance, your personal brand and who you're for.
you post
Nothing yet
Content pillars, visual identity and guidelines, organizing your footage.
you post
Nothing yet, or a soft first post
Filming b-roll, adding text, CapCut basics.
you post
1 b-roll video
Text-on-screen reels and turning a video concept into a carousel.
you post
b-roll v2 + 1 quote reel
Vlog-style voiceover and scripting from your own stories.
you post
quote reel v2 + 1 voiceover
On-camera storytelling.
you post
voiceover v2 + 1 talking head
Showing up daily on stories and reading analytics to adjust.
you post
talking head v2 + your pick
Using AI to streamline planning, scripting and editing while keeping the creative soul of your work. Planning your first full month on your own.
you post
Your plan + a celebration call
how it works
| Tool | During | After |
|---|---|---|
Huntley Studio Portal The customized tool my agency uses to manage calendars, briefs, editor, covers, posting | Full access | Discounted for 1 year |
Fieldnote The AI tool I built to do exactly what I have done with my clients for years: brand interview, story mining, & scripting in your voice | Full access | Discounted |
Content strategy deck Canva template | Yours to keep | Yours to keep |
Weekly lessons Pre-recorded, 5–10 minutes each, released weekly | Full access | — |
Circle community Plus live call recordings | Full access | Ongoing access |
1:1 strategy wrap-up call A private call with me to review your system and plan what's next | — | Included |
when you are finished you will be:
Imagine opening your phone and knowing exactly what you're filming this week, and actually wanting to.
why I made this
I'm a painter by training, and a creative, sensitive person first.
For years I've built content systems for creators and female-led brands through my studio.
And honestly? Showing up on my own account has felt hard too. I know the friction and the guilt, and I never wanted to become another social media guru.
I believe sensitive, creative people are meant to be seen, and that sharing what a younger you needed is a gift, not a performance. So I built Content Lab to hand over the exact process my clients pay for, made gentle enough for anyone who feels the resistance I understand.
I'm not here as a guru with a perfect feed. I'm here as the person who's been building this behind the scenes for my clients, and who knows exactly how uncomfortable it can feel to hit post.
this is the system you'll learn
Abby Pendergrast · LA prop stylist & set designer
With this system running for her, Abby now lands 1–2 brand deals a month, dream prop styling clients and aligned full-service interior design clients.
The Styled Stories · Alia Adel, celebrity home organizer
The same process brought Alia a wave of client inquiries and brand partnerships.
your investment
founding cohort rate
$1,200$1,000
Pay in full, or in two payments of $500.
Only 6–8 creators. Keeping it small is what makes personal feedback 3–4 times a week possible. We start January 15, and enrollment closes January 1.
What happens next: I read every application myself and reply personally. If it's a fit, you'll get a payment link to pay in full or in two parts.
Full refund until January 8. 50% refund during the first week. No refunds after that.
Your younger self would have loved to find you. Let's make sure the next person can.
8 weeks · 6–8 creators · starts Jan 15 · enroll by Jan 1